Personal
The 1-2-1 fuel.
Dignity, not sensationalizing. One short paragraph, then forward.
I'm a West Michigan guy with a blended family, four grandchildren, and a fifth on the way. Early family loss shaped how I show up for owners building something that has to outlive a campaign — not a quarter. I've spent 27+ years taking products to market through licensing and distribution, and a long vitality / LaLanne-family relationship keeps me thinking about what compounds. That's the lens. Now forward.
The blocks
What drives the seat.
Burning desire
To install the systems that make a local business trusted before the handshake — so what an owner builds outlives a campaign.
Something members don't know
27+ years taking products to market through licensing and distribution — $60M+ in career value before BNI. Branding was never logos.
Key to success
Train the team first. Then train the market. A long vitality / LaLanne-family relationship shaped how I think about things that compound.
Family + city
West Michigan. Blended family. Four grandchildren, fifth on the way. Early family loss shaped how I show up for owners building something that has to last.